We operate integration so you don't have to.
APIfl0w builds the connectors between the systems a business already runs, normalizes what comes out of them into one canonical schema, and keeps that fabric running as a service. Integration is not a project you finish — it is infrastructure someone has to operate, and the honest version of that job is a pager, not a proposal. We took the pager.
Three steps, and then it just runs.
No discovery phase that bills for six weeks and produces a slide. The shape of the work is small on purpose.
Stack walkthrough
One call, usually 90 minutes. You show us what you run and what you wish it told you. We map each system to canonical record types live, name the fields that will fight each other, and say plainly which upstreams will be difficult and why. You leave with a mapping sketch whether or not you hire us.
Fabric build & backfill
We build the connectors, agree the scopes and credentials in writing, run the backfill throttled against production limits, and tune monitor thresholds against your real volumes. Two weeks per connector is the median; four systems in parallel is a normal first engagement.
Operated service
The fabric runs. Windows close, records normalize, health is watched, and breakage is ours. You get the dashboard, the API, the webhooks and a monthly invoice with four lines on it. New systems join later at the same two-week median.
Two engagements, anonymized.
Clients are not logos on our website. These are described precisely enough to be useful and vaguely enough to be nobody's disclosure problem.
4 systems → 1 dashboard
A regional industrial-equipment distributor
Eleven branches across three states. Inbound service calls ran through a call-tracking platform, the parts catalogue had an SEO suite watching it, each region had its own web analytics property, and the outside sales team lived in a CRM that knew nothing about any of it.
The Monday spreadsheet is gone. Branch managers open one dashboard. The ERP team reads the same records through GET /v1/records, which meant the ERP integration project everyone was dreading became a scheduled job.
38 client sub-accounts → 1 reporting API
A multi-location agency group
Four offices, thirty-eight client accounts, and a reporting obligation that arrived on the same date every month regardless of how the tooling felt about it. Analytics, advertising and CRM data lived in per-client sub-accounts across three platforms, each with its own login, its own export limits and its own idea of a conversion.
The analyst's twelve hours became about ninety minutes of review. More usefully, adding a thirty-ninth client is now an onboarding checkbox rather than a new spreadsheet.
Three things we will not trade away.
Boring reliability
The most interesting thing an integration can do is nothing unusual, for years. Novelty in infrastructure is a cost, not a feature, and every clever thing we did not build is a 03:00 page somebody does not get.
Schema over glue
Point-to-point integrations multiply: ten systems wired pairwise is forty-five relationships nobody owns. So the schema is the product and it stays small on purpose — seven record types, one envelope, explicit types and units.
Your data, your exit
Canonical records are yours. Full export in JSONL with lineage, on request or at termination, at no charge and written into the agreement — because a business built on making departure painful eventually stops trying to be worth staying for.
Walk us through your stack.
Bring the systems, the credential question, and the report nobody wants to build again. Ninety minutes, one mapping sketch, no obligation to do anything with it.
general hello@apifl0w.com
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